Media Technologies for Business

Media technologies offer new ways to collaborate, communicate and enjoy content. They also require that business leaders make fundamental changes to their strategy, culture, and systems.

Every industry is experiencing disruption however the impact is more evident in the field of media. It’s the reason why once-mighty companies such as Tower Records and Blockbuster Video have been shut down. It’s why many newspapers are shrinking and moving online, and it’s why so many shows on TV have been canceled.

Businesses have to be resilient and flexible in the face of this unyielding disruption. They should also embrace new forms and methods of collaboration and rely on flexible and integrated systems to make better choices and get faster results.

Digital media refers to any type of data transmitted using digital data. At its most basic digital data, it is an assortment of binary signals (zeroes or ones) sent via satellites or digital cables, and then received by devices that convert them into audios videos, graphics, texts and many more. It includes everything from streaming films and television programs on services such as Netflix to virtual reality surgical simulators used in medical institutions. It also includes websites such as Twitter, Facebook and Instagram that let users interact with one another by posting videos, pictures and messages.

Samantha Kutza, a student at ESU studying for a bachelor’s degree in digital media technology, is ecstatic about the possibilities of her future career. She credits the program for giving her a comprehensive education as well as an opportunity to utilize today’s most current creative media technology.