How Social Media Marketing Can Help Your Business

Digital technology has revolutionized the way consumers interact with businesses. This has resulted in an extremely competitive market. Social media marketing (SMM) is a direct marketing method that is based on interaction with customers, allows marketers to build brand awareness, drive website traffic and increase sales by tracking the user’s data. This is an area where business can humanize its persona in a way that customers are able to connect with.

Article by Emily C.